Hyaluronic Acid 2% + B5 (with Ceramides) - The Ordinary

Deep, Lasting Hydration for Every Skin Type

The Ordinary Hyaluronic Acid 2% + B5 is an ultra-pure, water-based serum that combines three molecular weights of hyaluronic acid with Vitamin B5 (Panthenol) to deliver hydration at multiple skin depths. The result? Visibly plumper, softer, and more supple skin — from the very first use.

Lightweight and fast-absorbing, this serum is ideal for Pakistan's varying climate — whether you're battling dry winters in Islamabad or dehydrated skin beneath Karachi's summer humidity.

Key Ingredients

• Hyaluronic Acid (3 molecular weights) — Attracts and retains moisture at the surface, upper epidermis, and deeper skin layers for multi-level hydration
• Vitamin B5 (Panthenol) — A humectant that draws moisture from the atmosphere while calming and supporting the skin's natural repair process
• Ceramides — Strengthen the lipid barrier to lock in moisture and protect against environmental stressors

What It Does

• Deeply hydrates and plumps dehydrated skin
• Reduces the appearance of fine dehydration lines
• Improves skin texture and smoothness
• Strengthens the moisture barrier
• Boosts skin elasticity and firmness
• Calms inflammation and sensitivity
• Creates a smooth canvas for makeup application

Who Is It For?

This serum suits all skin types — hydration is a universal need.

• Dry skin — Prevents flaking, tightness, and discomfort
• Oily & combination skin — Lightweight hydration without greasiness; helps balance sebum overproduction caused by dehydration
• Sensitive skin — Gentle formula with low irritation risk
• Mature skin — A foundational hydrator before targeted anti-aging treatments
• Retinol or acid users — Helps counteract dryness from active ingredients

How to Use

1. Cleanse — Start with freshly cleansed skin.
2. Apply to damp skin — This is key! Leave skin slightly moist after cleansing, or mist with water or toner first. Hyaluronic acid works best when there is moisture to bind to.
3. Dispense — Use 2–3 drops for the entire face.
4. Apply — Warm between fingertips and gently press across face, neck, and décolletage. Do not rub.
5. Wait — Allow 30–60 seconds for absorption.
6. Seal — Always follow with a moisturiser or facial oil to lock in hydration.

Use twice daily — morning and evening — as the first water-based step after cleansing.

Tip: In drier seasons, use slightly more. In high humidity, a smaller amount is sufficient.

What to Pair It With ✅

• Niacinamide — for brightening and pore refinement
• Vitamin C — for antioxidant protection (apply before HA)
• Retinoids — apply HA after retinol to soothe and hydrate
• AHAs & BHAs — apply acid first on dry skin, then layer HA on top
• Peptide serums & other water-based treatments

Important Note ⚠️

Always seal hyaluronic acid with a moisturiser. In very dry or low-humidity environments, unsealed HA may draw moisture from deeper skin layers. A cream or oil on top prevents this.

When to Expect Results

• First use: Immediate plumping and softness as HA binds available moisture
• Week 1: Smoother texture, makeup applies more evenly, dehydration lines appear less visible
• Weeks 2–4: Cumulative hydration builds — skin looks more radiant, feels more resilient, and tolerates other actives better

This serum targets hydration specifically. For pigmentation, acne, or texture concerns, pair it with targeted actives like niacinamide, glycolic acid, or retinol.

Patch test recommended before first use. Suitable for use during pregnancy — consult your doctor if unsure.